As an automotive SEO consultant occasionally we are faced with some ire from those that do not understand the trade. Mainly it is because they do not understand the process that we go through to help our clients build up relevance in the marketplace. Many times it is through primarily offsite efforts once we have home base stepping inline.
Part of what we do is build out supporting properties that continually drive links to clients sites. We do this through a combination of evergreen content and repurposing other content. These "supporting" properties in our opinion need to pay their own rent in addition to providing value to the properties they support. A couple examples of properties that use repourposed content are Texas direct used cars and Automotive Nexus which uses the ebay api to bring in automotive listings.
Some people do not agree in using automated content and or monetizing it, we make sure our clients know that we use this as part of our strategy in addition to more evergreen content like what can be found at Ford Model Lineup and Chevy Product Report.
Technorati Tags: automotive seo, supporting properties, ebay listing sites
Part of what we do is build out supporting properties that continually drive links to clients sites. We do this through a combination of evergreen content and repurposing other content. These "supporting" properties in our opinion need to pay their own rent in addition to providing value to the properties they support. A couple examples of properties that use repourposed content are Texas direct used cars and Automotive Nexus which uses the ebay api to bring in automotive listings.
Some people do not agree in using automated content and or monetizing it, we make sure our clients know that we use this as part of our strategy in addition to more evergreen content like what can be found at Ford Model Lineup and Chevy Product Report.
Technorati Tags: automotive seo, supporting properties, ebay listing sites
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