In a recent article I did at my primary marketing site I talked about how we test on our own sites before putting it into action on clients sites in relation to automotive seo. W would definitely not want to put a clients main property in danger of being sand boxed like a major vendor just did to their clients.
So we created a couple of properties to see how well they will show up in the search engines for terms like Cincinnati used cars and BMW model names. These sites will take some nurturing, but if they work our clients will see increased traffic at places like craigslist.org and back to their main website. While many may consider this type of merchandising as pushing the limit, we do too to an extent. It will provide for a great case study to show how easy it is to rank for quasi competitive keywords.
No search term in localized automotive marketing is to difficult until you get into some of the larger metros but if this works it will be a snap to get into them as well. We are already seeing some great successes with some of our other supporting properties like this one that is picking up traffic on terms like Texas direct auto sales.
One thing that we made sure of when we set up these properties is that they do not directly involve a clients website. That is just to big of a risk to take for an unproven theory. We can take it if our sites get sandboxed or even pushed to supplemental indexes because the goal is to prove or disprove our ideas.
Technorati Tags: seo tests, automotive seo, seo theories
So we created a couple of properties to see how well they will show up in the search engines for terms like Cincinnati used cars and BMW model names. These sites will take some nurturing, but if they work our clients will see increased traffic at places like craigslist.org and back to their main website. While many may consider this type of merchandising as pushing the limit, we do too to an extent. It will provide for a great case study to show how easy it is to rank for quasi competitive keywords.
No search term in localized automotive marketing is to difficult until you get into some of the larger metros but if this works it will be a snap to get into them as well. We are already seeing some great successes with some of our other supporting properties like this one that is picking up traffic on terms like Texas direct auto sales.
One thing that we made sure of when we set up these properties is that they do not directly involve a clients website. That is just to big of a risk to take for an unproven theory. We can take it if our sites get sandboxed or even pushed to supplemental indexes because the goal is to prove or disprove our ideas.
Technorati Tags: seo tests, automotive seo, seo theories
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